Loving Lee

05.15.12 | 4:15PM |

It comes as no surprise that a company known for innovation is shaking things up a bit. Lee Jeans in revamping their image and Design Ranch was lucky enough to be part of it. We art directed a weeklong shoot in Lalaland to jumpstart the new look. He are some top-secret behind-the-scenes shots of the whole shindig. Enjoy!

Lee Jeans Core Art Direction