Confucius say, “Boring does not B-to-B have to be.” Or was that Yoda? Anywho… We’ve always taken that sentiment to heart when it comes to designing for our business-to-business clients. Intuit, makers of TurboTax, Quicken and Quickbooks, asked Design Ranch to come up with a sales tool for their Enterprise Solutions program. So, we went beyond screen shots of new features, and produced a presentation that had customers clicking through and through. Our new presentation showed viewers dropping out at much lower rates than past presentations, and the majority of those who clicked beyond the first slide, enjoyed the entire thing! Design DOES make a difference and we have the results to prove it!