What do you do when your business has outgrown its old brand? Move to a new AREA. That’s exactly what our client RED Brokerage did last month when they announced a new name and brand for the company. Naming is one of the most difficult, yet gratifying services The Ranch provides. After weeks of research, discovery and brainstorming, we landed on AREA Real Estate Advisors. Not only is AREA an acronym for the full name of the company, it encompasses everything that these open minded, creative brokers do for their clients. So, open your AREA of influence and look for more great design to come!