There’s a not-so-little secret we’d like to let you in on… it’s the new brand for The National Museum of Toys / Miniatures. After a huge renovation, updated exhibits, and some branding by yours truly, they have re-opened their doors to the public. The museum holds the world’s largest collection of fine-scale miniatures and toys and it couldn’t be more magical. We did our part by distinguishing the two collections through the logo mark, and brought some whimsy to the brand with playful conversations. Get a glimpse of the new brand on their website, or stop in the museum for the larger than life experience!
DR principal, Ingred Sidie, corralled a group of hoosiers in Indianapolis last Thursday with her presentation at the AAF National Speaker Series. Our leader had plenty to say–covering Design Ranch’s process and creative strategy. She threw down a little Design Ranch wisdom while encouraging strong, innovative, brandspanking design. If you missed the talk or want to know more about Ingred, take a look at her interview with AAF Indianapolis. Visitors left inspired and satisfied… proving, once again, that a little Ranch dressing goes a long way!
Thursdays at Woodside are the coolest. That’s why we designed a groovy aesthetic to get members in the mood to chill by the pool. The retro design of our Poolside Sessions poster jives with the live music they host every Thursday during the summer. The illustration endorses a relaxing evening, while drink specials add a little extra something-something. If you’re feeling the vibe, take a look at ClubWoodside.com for more info. Thursdays are so chill you may not even need to get in the water to cool off.
We are making a point to keep our Addy as spotless as our pearly whites. The American Advertising Awards awarded Design Ranch a silver honor for our work on Kansas City Dental Works brand collateral. The AAF Awards (formally the Addys) is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year recognizing and rewarding the creative spirit of excellence in the art of advertising. So if you’re in need of some tooth fairy magic, check into KC Dental Works and take a look at our nationally acclaimed work!
Let’s get down to basics. Education is important. SO important that the Hall Family Foundation dedicated their whole 2014 Annual report to the fundamental need for educational philanthropy. “Fundamentals” capitalizes on proper education across the board in the Greater Kansas City area and the impact it has on our society. So, in light of all this, we took the basics of education and elevated the concept with student portraits and inspirational still-lifes. The word “report” normally has kids running to their mailboxes to intercept grades before mom and dad see them, but this report is a step towards sending kids out into the world with confidence in their future.
The Communication Arts Illustration Annual is out in full force. There were 4,313 submissions, from all over the globe that entered this year and we are proud to say that Design Ranch’s work for Unicorn Theatre was recognized as one of the best of advertising illustrations. The high level of conceptual thinking and execution impressed the jurors. Translation: This year’s illustrations were smart and good looking. Here, here!
Look what just pulled into our neighborhood. Carthage Stoneworks is on a roll! The look we designed for the natural stone experts is tried and true. Our designers mixed innovation with tradition for these stone fabricators. The crew at Carthage is a great example of success in sticking to your brand. You know what they always say… a rolling stoneworker gathers no moss.
Tanner Consolidated is a diverse holding company with a broad spectrum of real estate capabilities. Since the company is focused on creating one-of-a-kind experiences they needed a brand to reflect their quality of work without competing with the individual brands they develop. Design Ranch focused on a clear image of distinction, letting Tanner Consolidated’s work speak for itself.
American Century Investments is known for consistently delivering superior investment performance. The experts at the financial firm asked us to create a piece that appeals to its greatest company asset: its people. The result was a welcoming introduction, certain to make any newbie ready to be a part of the team.
Design Ranch is feeling good about our performance at this year’s Addy Awards. We came home with six, count ’em, SIX GOLD ADDY’S and a load of silvers! (We stopped counting at 16.) We also won “Best of Show” for our Unicorn Theater poster series. It was a fantastic show of the best in the advertising community and we are just proud to be a part of it. Thank you AAF!