Attention: This is Emergency Design

06.02.14 | 8:2PM |

Quick! Your electricity goes out in a big storm, you have no heat, microwave, cell phone charger. What do you do? Reach for your Boltwell box, of course! Boltwell isn’t your normal camouflage-clad army surplus prepper. We designed a brand for the emergency preparedness kits that combined style with practicality–making Type-A moms with modern, sophisticated taste swoon. When concepting the strategy, we thought, what better symbol for the brand than a tortoise?! It carries its shelter wherever it goes–ready to hunker down or bolt away at any moment. Plus, tortoises live for a very, very long time and so will this brand. Get your own emergency prep box at and “Live well equipped.”