Art Direction That Stops Traffic

07.12.18 | 9:12PM |

When creating brand identity systems for our clients, we know that exceptional photography plays a crucial role in artfully portraying the vision behind the concept. When Foot Traffic came to us looking for a new brand, we knew that art directing a photoshoot — in order to develop a strong photo library — would be important in conveying the fun, playful nature of this unique sock line. For this shoot, we used dramatic strobed lighting with playful props and scenarios to highlight the socks, capture the attitude of the new brand, and of course, encourage self-expression!