AREA Art Direction
When RED Brokerage needed a new name and look, they relied on Design Ranch’s AREA’s of expertise for help. Our process led us to the name AREA Real Estate Advisors, which is not only an acronym for the full name of the company, but speaks to AREA’s ability to connect people to the best spaces and increase value creatively. We took the brand from boring to bold with a kinetic logo, language system & graphics that highlight the firm’s dynamic and multifaceted approach. A library of dramatic imagery featuring abstract crops from some of AREA’s properties completed the impactful brand overhaul.