Foot Traffic provides socks for people’s passions, vices and everything in between. With a need to stand out from competitors and appeal to consumers, Foot Traffic came to Design Ranch for a new brand that is as fun and clever as the socks they make. We started with the logo, and made a monogram bold enough to stop traffic! Next, we gave the packaging a new look with patterning, gloss varnish and playful brand language revealed upon opening the socks. Last stop was the photography. We used dramatic strobed lighting with playful crops and scenarios to highlight the socks, capture the attitude of the new brand, and of course, encourage self-expression! Let your socks do the talking!