K&Company – Halloween Accessories

Innovating a traditional Halloween collection

Services
Art Direction, Copywriting, Design, Illustration, Packaging

challenge

K&Company tasked Design Ranch with crafting an engaging line of Halloween party accessories for Target’s fall collection. The project involved creating stickers, party kits, favors, and decorations designed to appeal to casual shoppers and Halloween enthusiasts. The goal was to make these items stand out with a unique yet approachable spooky vibe, ensuring they would capture the interest of a wide range of customers.

approach

Design Ranch took a strategic approach, developing a range of Halloween accessories featuring playful ghosts and goblins. We introduced texture and depth to our designs by employing innovative techniques, making them stand out and grab shoppers’ attention. Our strategy focused on crafting items that not only embraced Halloween’s spooky charm but were also designed to appeal to a broad audience, ensuring they became must-have elements for any Halloween celebration. With careful design and attention to detail, we breathed life into K&Company’s Halloween party accessories, resulting in a visually striking and widely appealing collection.