Nufangle Antiques

Defining an antique shop brand using one-of-a-kind product hero shots

Services
Art Direction, Concept, Photo Editing

approach

Seattle-based Nufangle Antiques contacted Design Ranch to work on a rebrand that captured the shop’s unique mix of antiques and curiosities. Inspired by the owner’s Southern charm and talent for creating tantalizing vignettes, we developed a brand voice with some whimsey. Our gallery-like photoshoot highlighted the one-of-a-kind qualities of items from the shop. Captured in black and white, the dramatically lit images showcased the out-of-the-ordinary as well as the extraordinary objects Nufangle has in its inventory.