The owners of Sheridan’s Frozen Custard set out to UNdo what people believe about fast food. Design Ranch’s goal was to communicate that Unforked is a socially responsible, high-quality alternative to a quick meal. Through fresh graphics and a playful, distinct language, we did just that. Collaborating with HOK Architecture on the restaurant’s interiors, we were able to name and brand the restaurant, design menus, to-go bags, employee uniforms and everything in between. The result: tons of UN.