Women’s Foundation Art Direction
The Women’s Foundation promotes equity and opportunity for women and girls, using philanthropy, research and policy solutions to make meaningful change. Inspired by the gender pay gap, we created a new brand campaign with a strong message—“will work for change”—turning struggle into strength. We knew the photography needed to be equally as powerful. We took dramatic black and white portraits of key players and supporters, highlighting the tenacity and diversity of the foundation's impact.