United Way of WYCO Campaign Video
The United Way of Wyandotte County succeeds when the community comes together and shares in the organization’s mission of fighting for the health, education and financial stability of every person they serve. The campaign we created inspires support through the slogan WY NOW, which works as both a statement and a question, as well as the positive black and white imagery, bold type and eye-catching line graphics. As an extension of the campaign, we art directed and scripted a campaign video to be used in addition to the other materials. The video juxtaposes the inspiring black and white shots, which tie back to the campaign photography, with the hopeful voice of a young girl to ignite action and help further emphasize WY NOW is the time to make a difference in Wyandotte County.