Hemma Hemma Dinette

A Playful New Flavor for Downtown Kansas City

Services

Branding, Signage, Packaging

challenge

As Hemma Hemma expanded into a new location in downtown Kansas City, the brand needed to evolve alongside it. Hemma Hemma Dinette called for a distinct diner-inspired personality while still feeling connected to the warmth and familiarity of the original brand. Design Ranch was challenged with creating a playful new system that would stand out in a busy urban setting, attract streetcar passengers and nearby office workers, and translate seamlessly across the physical space, signage, food service, and packaging.

approach

Design Ranch built upon Hemma Hemma’s established identity, evolving it into a brighter, bolder, and more playful brand for Dinette. A vibrant color palette, lively graphics, and nostalgic diner influences gave the new location its own energy while remaining rooted in the original brand. The system was carried across highly visible exterior signage designed to catch the attention of passersby, along with packaging and service materials for food and drinks. The result is a cohesive and inviting identity that brings Hemma Hemma’s familiar spirit into a lively downtown dining experience.