North Kansas City – Do North

The key challenge for the advertising campaign was to successfully establish and embed the identity of the area as “Northtown” in the minds of both locals and visitors. This involves not only raising awareness of the name but also building a compelling narrative that generates excitement, creates a sense of energy and momentum, and highlights the unique attributes that differentiate Northtown from surrounding areas.

The “Do North” advertising campaign takes an energetic and inviting approach to position Northtown as Kansas City’s next must-visit destination. Focused on sparking curiosity and a spirit of discovery, the campaign uses bold display and social ads to encourage people to explore just north of downtown and uncover something new—whether it’s a hobby, a hangout, a hidden gem, or a new crew to connect with. These ads direct the audience to a dedicated landing page that highlights the neighborhood’s standout places, local businesses, and outdoor spots worth discovering. By showcasing the vibrancy and potential of Northtown, the campaign builds awareness and excitement, inspiring visitors to “Do North” and experience what’s next in this up-and-coming neighborhood.