Pizzabella

After years of cheesy pizza joints, Pizzabella turned the tables. (Puns intended.) Design Ranch stepped in to help define what wood-fired gourmet pizza should be through a modern identity. By working with El Dorado Architects, we were able to take every aspect of the space into account, creating a holistic brand ambiance that lived throughout the experiential, digital and physical elements we created. The experience resulted in Pizzabella becoming Downtown Kansas City’s first successful upscale pizza restaurant — a market that had previously struggled in the area previously.