Accentuate the atmosphere of an upscale hangout

Branding, Business Collateral, Design, Interior Integration, Signage


After years of cheesy pizza joints, Pizzabella turned the tables. (Puns intended.) Design Ranch stepped in to help define what wood-fired gourmet pizza should be through a modern identity. By working with El Dorado Architects, we were able to take every aspect of the space into account, creating a holistic brand ambiance that lived throughout the experiential, digital and physical elements we created. The experience resulted in Pizzabella becoming Downtown Kansas City’s first successful upscale pizza restaurant — a market that had previously struggled in the area previously.