Unforked Environment

UNcovering a brand personality for a growing chain of restaurants

Branding, Naming, Messaging, Art Direction, Signage & Wayfinding

The owners of Sheridan’s Frozen Custard wanted to work with Design Ranch to bring their newest dining concept to life. They were launching Unforked to offer chef-inspired, fresh food fast. But traditional fast food had earned negative press, and Unforked needed their untraditional brand – and focus on clean ingredients – to break through the noise.

With fresh graphics and playful language, we developed a cohesive brand image that positioned Unforked as the socially responsible, high-quality alternative for a quick meal. Collaborating with HOK Architecture on the restaurant’s interiors, we were able to name and brand the restaurant, design menus, to-go-bags, employee uniforms and everything in between.

Our efforts resulted in an explosion of local and national press, including a feature in The New York Times. With increases in popularity and revenue, Unforked has expanded to three locations in the Kansas City area.