UYAY, It’s Opening Day

What better time to showcase our work for the Urban Youth Academy than on the day of their grand opening and the Royal’s Opening Day? After the Royals announced that the 7th MLB Urban Youth Academy in the nation would be constructed right here in KC, they came to Design Ranch for help bringing the space to life. The academy is a facility that uses baseball as a vehicle for developing leaders and introducing kids to job opportunities within the sport. To communicate the UYA mission, we created bold signage, wayfinding and environmental graphics, which can be found all around the exterior, that reinforce the connection between baseball and success, while remaining consistent with the overall Royals look and color scheme.