KCMO City Hall – Elevator Campaign

Turning resistance into acceptance

Campaign, Copywriting, Event Graphics, Marketing Materials, Posters


When KCMO City Hall decided to upgrade its elevators, the city knew it would mean big adjustments for visitors. The innovative design promised greater efficiency but also introduced an entirely new way of requesting and using an elevator. People had to get used to this significant technological change and adapt how they interacted with this vital part of the building.


To address the potential discomfort of employees and members of the public, Design Ranch conceived an awareness campaign focusing on the renovation process and its advantages. The ultimate design concept used language and imagery inspired by nature and human experiences, aiming to educate individuals about the positive aspects of the change and facilitate a smoother acceptance. The outcome was an effective campaign that engaged people and garnered support for the renovation initiative.