Women’s Foundation

Getting women a seat at the table

Branding, Art Direction

The Women’s Foundation provided strong direction for their desired rebrand. The organization, which promotes equality and opportunity for women and girls, wanted help “building an elevated, sophisticated brand” that would “gain national recognition and support.”

To meet this objective, Design Ranch examined the distinct challenges facing women. Inspired by research that women make cents on a man’s dollar, we created the tagline “Will Work for Change” to get the conversation started. Powerful portrait photography and factual graphics made the new brand impossible to ignore. The Women’s Foundation saw an increase of 50 percent in millennial membership, double the number of ticket sales to events and a more diverse increase in membership.

“The Design Ranch experience is like no other. They took our initial thoughts and pushed us to an even higher level. Our rebrand has caught the eye of new faces and anchored our position in the region. The experience and outcome has far exceeded expectations.”

Wendy D. Doyle _ President & CEO, Womens Foundation