Altcap Annual Report – Visible Impacts

Announcing a rebrand through an annual report

Art Direction, Copywriting, Design

The genesis of the name AltCap arose from a rebranding project Design Ranch completed for KCMO CDE. The group wanted its name to capture the organization’s mission, vision, and values. Working as an ally to underestimated entrepreneurs, AltCap provides financing to businesses and communities that traditional lenders do not serve in the Kansas City metropolitan area. With the new name, AltCap was ready to launch its rebrand in an annual report that reflected transformation.

Design Ranch embarked on a journey of language and layout to spotlight AltCap’s distinctive approach to financial support. Inspired by urban newspapers, we used community imagery and an editorial story of AltCap’s funding in underestimated communities. A die-cut logo on the front cover offered a peek into the organization’s good work, and a stitched-in insert shared statistics and the financial success of their program.