Altcap Annual Report – Visible Impacts
Illuminating a non-profit that provides financing and resources to businesses in underestimated communities
AltCap wanted to spread the word about their efforts to promote economic growth and empowerment in resource-starved communities in the Kansas City metropolitan area. To do this, the non-profit needed a campaign that highlighted its services and successes, while also attracting new supporters and clients. They looked to long-time partner Design Ranch for ideas.
The collaborative nature of AltCap’s work inspired a campaign called “Access X Possibility.” We developed a variety of materials to tell the AltCap story using engaging imagery, clear language, and bold type. The modern, inviting design created a spotlight on AltCap and their clients’ work and conveyed the availability of financial support to help turn dreams into reality.