Northwestern Medicine – Golf Classic
Modern flair meets tradition
Northwestern Medicine, a Chicago-based non-profit healthcare system affiliated with the Northwestern University Feinberg School of Medicine, engaged Design Ranch to revitalize the 43rd annual Northwestern Medicine Golf Classic fundraising event. Our objective was to honor the event’s longstanding legacy while adding a timeless charm that would appeal to the event’s regular attendees and those new to it.
To honor the heritage of the Northwestern Medicine Golf Classic, Design Ranch crafted a distinctive crest adorned with a golf ball motif. This emblem, paired with the brand’s signature purple and an argyle pattern, emanates a sense of timeless sophistication. This fusion of classic elements paid homage to the event’s longstanding legacy and enhanced its visual identity, striking the perfect balance between tradition and modernity. This execution captured the essence of the event’s enduring legacy and cemented its status as a perennial golfing tradition for Northwestern Medicine. Going beyond branding, Design Ranch oversaw the creation of all event signage, collateral, and promotional materials. This comprehensive approach ensured a seamless and captivating experience for all participants and attendees, bringing the revitalized Northwestern Medicine Golf Classic to life as an exemplary fundraising event.