Hall Family Foundation – Mission Driven
Demonstrating impact with a narrative annual report
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challenge
The Hall Family Foundation tasked Design Ranch with creating an annual report that effectively showcased the Foundation’s unwavering commitment to supporting children’s well-being. The report needed to highlight the Foundation’s initiatives, achievements, and real-world impact on children and families. The goal was to create an engaging and informative final piece, giving stakeholders a deeper understanding of the Foundation’s mission and accomplishments.
approach
Concepted to resemble a children’s book in size and style, Design Ranch incorporated child-like illustrations and playful colors to create an engaging visual theme. The report adopted a dashboard-style layout, allowing readers to access essential information quickly. To make it more interactive, we divided the report into distinct “stops” or sections, each highlighting a specific aspect of the Foundation’s work. This approach guided readers through a clear and structured journey, making it easier to understand the Foundation’s success and growth in supporting children. The combination of child-like illustrations, dashboard elements, and segmented content ensured that the report effectively conveyed the Foundation’s message in an engaging and comprehensible manner.
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