Advancing lives through the arts
ArtsKC is a non-profit organization that, from its very inception, has put artists first—supporting them with resources to help them thrive.
ArtsKC came to us looking for a brand refresh that would communicate to their audiences that ArtsKC is the touchstone across sectors that ensures the arts are integral to the region’s prosperity. The rebrand needed to take on an elevated feel to gain credibility while feeling fresh for a younger and more diverse audience.
“Art Moves Us” was our rebranding campaign to define how the arts impact and advance the entire community’s lives, compelling us to innovate, evolve, reimagine our world and create the new. We introduced a new visual identity that expressed how the arts help support Kansas City and propel our city and its people forward—increasing awareness and gaining trust and credibility in the region. Most importantly, our rebrand helped ArtsKC grow in the many ways they empower artists and arts organizations through a communication strategy that aided in an increase in civic support.