Kemper Museum

Producing artful event branding

Services
Art Direction, Copywriting, Design

challenge

The Kemper Museum of Contemporary Art enlisted Design Ranch to invigorate its premier fundraising event, the annual Kemper gala. This gathering convenes art enthusiasts and philanthropists to celebrate art, culture, and creativity while raising crucial funds. Design Ranch was tasked with crafting a vibrant visual identity, marketing materials, and messaging to capture the vivacious spirit of that year’s theme, “Carnival Havana.” The goal was to entice attendees with the promise of a lively Cuban celebration. The design team needed to create cohesive and engaging graphics that embodied the carnival atmosphere and attracted potential guests to support the museum’s mission.

approach

Design Ranch helped conceptualize and visualize Carnival Havana, transporting guests to a night of Cuban celebration through the annual Kemper Museum gala invitation. With bright colors and playful typography, the graphics created a carnival spirit. A whimsical collage showcasing a Cuban dancer smoking a cigar set the tropical mood. The invitation urged guests to “escape south to the Caribbean” and “arrive in your ruffled best” for lively rhythms, tropical cocktails, and nonstop cha-cha-cha. Vibrant Cuban imagery and Spanish text like “¡Carnival!” established an immersive Havana atmosphere. The result was a colorful event that brought Cuban culture to life, encouraging guests to party in style and support the arts.