National Toy & Miniature Museum – Miniature Masterworks

Bringing Miniature Masterworks to Life

Strategy, Brand Identity, Copywriting, Art Direction, Marketing Materials, Editorial Design


The National Museum of Toys and Miniatures invited Design Ranch to create a brand identity for Miniature Masterworks, a unique art show and sale highlighting finely crafted miniature artwork. Our task was to design an identity that celebrated the skill of miniature artists from around the world and encouraged artists worldwide to participate. The brand had to reflect the event’s distinctiveness and exclusive selection process while conveying the appeal of fine-scale miniatures.


In response, Design Ranch developed a visual narrative celebrating the world of fine-scale miniatures. The brand identity came to life using images of these intricate creations, each with its own unique story. We paired the miniatures with playful dialogues to give these tiny masterpieces a voice that resonated with the event’s whimsical spirit. The book, brochure, and collateral designed for Miniature Masterworks conveyed the prestige of the juried art show and welcomed participants and attendees into a world where artistry knows no size. This approach ensured that the brand reflected the sophistication of the event and captured the joy of exploring a miniature universe at The National Museum of Toys and Miniatures.