Truman Library – All New TRU

Generating a TRU buzz

Art Direction, Copywriting, Design, Motion


After a $25 million renovation, the Truman Library wanted to develop a campaign announcing its reopening. They asked Design Ranch to promote awareness and excitement about the New Tru, which was being touted as “the new standard for presidential libraries.”


Our approach aimed to build excitement, anticipation, and awareness by putting world history in the spotlight, mirroring what the Truman Library achieved upon reopening. We designed a strategy to encourage online ticket sales, offer special viewings, and promote an exclusive museum preview. Additionally, we leveraged the newly opened KCAI airport to attract larger crowds and enhance the overall visitor experience.