Charlotte Street Foundation

Shifting perspectives with a campaign to inspire artist engagement

Strategy, Branding, Copywriting, Art Direction, Environment, Wayfinding, Signage


For more than 20 years, Charlotte Street Foundation has worked to support, challenge, and empower Kansas City artists. When the organization determined that its brand image did not reflect its core mission, Charlotte Street turned to Design Ranch for help. The revamped brand needed to capture the attention of artists of all disciplines who wanted to make an impact through risk-taking, openness, collaboration, and excellence. The organizational image also had to provide motivation for national philanthropic and cultural leaders to engage with the Kansas City arts community.


Design Ranch leveraged the insight of shifting perspectives to inform the design and marketing communications that drove the brand application. Our design approach helped showcase art through multiple viewpoints, with the letter ā€œCā€ serving as a keyhole into the world of the unexpected.