Fishtank Theatre

Rethinking an entertainment brand to increase interest in alternative theatre

Strategy, Branding, Art Direction, Messaging

Fishtank Theatre produces performances that are experimental in style and staged in unexpected places. Looking to evolve their brand and marketing materials to better reflect their unique personality, Fishtank approached Design Ranch for help. We updated their logo by utilizing a fresh and unique illustrative approach. Inspired by the theatre company’s irreverent personality we introduced a family of quirky fish characters and used them throughout the marketing materials. The stream-of-consciousness language echoed the theatre’s collaborative nature and dedication to fresh and progressive content. The fresh new brand captured the essence of the nomadic performance company, re-engaging current audiences and drawing new fans.