Kansas City Art Institute View Book
Articulating educational benefits to an audience that sometimes disagrees about what is most important
The Kansas City Art Institute challenged Design Ranch to develop marketing materials that inspired a dual audience: perspective students and their parents. The final design leveraged the institute’s biggest asset – its students – to communicate the multiple benefits of a KCAI education. An informative collage built out of photographs of the current students and their work appealed to the creativity of prospective students as well as the sensibility of their parents. This unique marketing system showcased both information and inspiration, effectively reaching both target audiences.