Center Professional Studies

Originating an educational brand identity that resonates with parents, students and industry professionals

Branding, Business Collateral, Copywriting, Design, Marketing Materials

Center School District wanted to create a brand identity for a new program called Center Professional Studies. Student participants in this program would gain unique, industry-related experience to help guide their future career choices. The identity needed to have multi-audience appeal, connecting with teachers and students, as well as parents and industry professionals.

To meet this goal, Design Ranch developed a bold identity system that employed graphic line patterns, conveying visually the different pathways a student might follow. Bright colors and direct, encouraging language in the marketing materials communicated a sense of forward momentum and growth, engaging all the audience targets.