DeLaSalle High School

Pursuing the Extraordinary

Strategy, Brand Identity, Copywriting, Art Direction, Marketing Materials


DeLaSalle Charter School came to Design Ranch to elevate its brand identity. The school wanted to revitalize its brand and position itself as a distinctive alternative within the spectrum of educational options.


We updated the DeLaSalle lion to have a dignified appearance, resembling a column to symbolize academic strength. Additionally, we incorporated a modern touch to align with the student’s interest in current fashion trends. While retaining the signature purple color, we introduced “mint” to the palette to create a distinct and unconventional school color, reflecting DeLaSalle’s commitment to diversity and inclusivity.