Hall Family Foundation – In This Moment

Creative annual report spotlights determination to serve

Art Direction, Campaign, Copywriting, Design, Editorial, Photography


The Hall Family Foundation approached Design Ranch to create its annual report, “In This Moment,” an apt title given the unprecedented challenges brought on by the COVID-19 pandemic. The task was to develop a piece that encapsulated the Foundation’s ongoing dedication to the community while acknowledging the gravity of the current moment. The objective was to emphasize the resilience of the Foundation’s mission in the face of adversity.


Design Ranch developed the report’s visual direction to convey the Foundation’s strength and ongoing dedication to the community. Vibrant photography and thoughtful art direction highlighted the spirit of unity and collective determination in the face of adversity. It visualized impactful stories of how the Foundation adapted its work to support those in need during an unprecedented global pandemic. The photography aptly captured the moment’s gravity yet also portrayed the solidarity and resolve to carry on the Foundation’s mission. The final piece documented this critical time in history while communicating a forward-looking message of community persistence to emphasize the organization’s ability to navigate challenges while staying dedicated to its humanitarian vision.