Women’s Foundation – 25th Anniversary
Speaking to a younger audience with a campaign that evokes energy and aspiration
Women’s Foundation came to us in need of a bold look to help them target a younger, more diverse audience for their 25th Anniversary gala. Inspired by posters from the Women’s suffrage movement, we gave the campaign a striking look complete with fluorescent ink, impactful typography & portraits of prominent individuals that are dedicated to change. A tabloid-style brochure highlighting past successes, as well as future goals of the Women’s Foundation, made for a memorable keepsake for attendees. In addition to traditional print and social media, we utilized guerrilla-marketing tactics around the city to promote the monumental event.
Design Ranch took our initial thoughts and pushed us to an even higher level. Our rebrand has caught the eye of new faces and anchored our position in the region. The outcome and experience have far exceeded expectations.
Wendy Doyle _ CEO Women’s Foundation