Hall Family Foundation – Inspiring Growth

Demonstrating growth through annual report content and design

Art Direction, Copywriting, Design

In 2017, the Hall Family Foundation annual report was inspired by the future of Kansas City – its children. Focusing on the formative years of a child’s life, the colorful book highlights the age groups most impacted by organizations that received Hall Family Foundation funding. Title “Inspiring Growth,” the report emphasizes the growth of an individual in their early years. The concept of growth is integrated into the physical design of the book so that it actually expands as the reader moves through the different stages of children’s lives. The 2017 annual was recognized by Communication Arts and the American Institute of Graphic Arts (AIGA). The Nelson-Atkins Museum of Art honored the design by adding a copy to its archival print collection.