39th + Rainbow

Advancing cancer research

Art Direction, Editorial, Copywriting, Design


The University of Kansas Medical Center campus spans across both the north and south sides of 39th Street, extending from State Line Road to Rainbow Boulevard. Encompassing 41 acres and comprising 46 buildings, this campus offers exceptional facilities dedicated to education and cutting-edge research. Design Ranch created a publication to highlight the medical center’s innovation and support its efforts to gain the NCI Cancer Center designation.


The Design Ranch team worked closely with The University of Kansas marketing team to create an informative and celebratory publication showcasing the ongoing research and work at the intersection of 39th and Rainbow. With updated photography, custom illustrations, and refined editorial design, we helped elevate their position in the community as a leader in medical science, contributing to their successful attainment of the NCI designation.