PBA Health

Crafting a refreshed healthcare brand

Branding, Business Collateral, Copywriting, Strategy, Art Direction, Marketing Materials, Website, UX / UI


PBA Health, a dynamic pharmacy solutions organization with nearly four decades of service to independent community pharmacies, needed a vital brand update. They sought a fresh visual system and assets that their in-house team could readily employ for ongoing marketing requirements.


We devised a new brand and a set of sub-brands, each featuring logos constructed from pill-like shapes. These logos were designed to function independently while maintaining the cohesive PBA Health brand family. These distinctive forms were further integrated into patterns and graphics, reinforcing the brand’s identity through shape and color. Additionally, we incorporated illustrations and imagery featuring medical, financial, and provider icons to effectively communicate the wide array of support services PBA Health provides to independent pharmacies.