Blue Cross Blue Shield – Vitals Annual Report

Elevating healthcare leadership

Art Direction, Copywriting, Design


Blue Cross and Blue Shield of Kansas City approached Design Ranch with the task of developing an annual report that would effectively showcase their leadership in the healthcare industry and highlight the high-quality care they offer to their customers.


Design Ranch’s approach involved creating a compelling and aptly titled annual report, “VITALS,” which aimed to underscore Blue KC’s crucial role in delivering accessible and affordable healthcare within the community. This title was not just a name but also served as an acronym for the report’s chapters, which centered on key aspects such as Value-Based Care, Innovation, Technology, Affordability, Leadership, and Service. The report was designed to emphasize Blue KC’s commitment to leadership in shaping a healthier future for its customers and the community.