KC Dental Works

Dentist Brand Design that Challenges Conventions and Inspires Flossing

Branding, Collateral

Dr. John Humphrey presented Design Ranch with a unique challenge: to excite people about visiting the dentist. His business, KC Dental Works, needed a brand system and strategy that both invited and comforted patients. To achieve this goal, we developed a brand strategy that reflected the Zen attitude of Dr. Humphrey and the spa-like atmosphere of his office.

The new brand is a minimalist design, uncluttered and unembellished. Clean, sophisticated graphics paired with friendly, open language echo the openness apparent throughout the actual office space. A muted color palette and engaging staff photos reinforce the friendliness and appeal of scheduling an appointment. The entire brand stands out in a striking contrast to the intimidatingly sterile look of other practices.