Empowering women’s cardiac health

Branding, Business Collateral, Copywriting, Design, Marketing Materials, Packaging


CardioBra, a patent-pending medical garment, was created to address the challenge of limiting breast motion, promoting accurate ECG lead placement, and facilitating swift access to echocardiogram images during cardio stress testing. Dr. Ashley Simmons identified the need for improved ECG lead placement and founded CardioBra to offer women a comfortable and precise stress echocardiogram experience. Seeking to establish a brand identity for her innovative product, Dr. Simmons collaborated with Design Ranch.


Design Ranch effectively conveyed CardioBra’s extensive emotional and practical advantages through a solid and straightforward design approach. Employing repetition, rhythm, and relevant icons, we presented this medical necessity’s innovative, comfortable, and highly beneficial characteristics in a clear and memorable graphic format. CardioBra is heart imaging. Re-imagined.