Women’s Foundation – Annual Conference

Leveraging propaganda to spotlight female agents of change

Art Direction, Branding, Copywriting, Design, Marketing Materials

Just as our longstanding partnership with the Women’s Foundation continues to evolve, so too did their brand identity in the design work we did for the highly anticipated annual event they put on. Inspired by the theme for year 26, “Truth Tellers: Stories that Change the World,” we layered famous quotes from notable female Truth Tellers and change agents throughout the materials — communicating where women have been, and where they’re going. A bold black and white color scheme paired with strong typography resulted in a brand look and feel that was as impactful as the speech delivered by keynote speaker and journalist, Ann Curry.