Woodside Health & Tennis Club

Telling a brand story through the beauty and ability of athletes who want to take the human body to its fullest fitness potential

Art Direction, Branding, Copywriting, Design, Interior Integration, Signage, Wayfinding, Website


When developing the new brand for Woodside Health & Tennis Club the goal was to think “Beyond Fitness.” In designing each piece for the club, we went above and beyond — much like the way the club’s members do in order to achieve their fitness goals — with clean graphics, a dynamic library of photography and a robust site, giving the health club a new kind of energy that would not only appeal to the club’s current members, but attract new ones as well.