Helen Knows Best

Helping skin outdo the outdoors

Branding, Art Direction, Packaging, Website, Social Media Marketing


Helen Knows Best was born for those who love the outdoors but not the harshness of the elements on your skin. For their brand refresh, Helen Knows Best tasked us with communicating that their products help you outdo the outdoors.



Based in Park City, Utah, the brand needed to appeal to outdoor enthusiasts with an elevated sense of adventure. Therefore, our packaging design became a nod to the Swiss Alps and the medicinal aspect of the brand. To put their products to the test, we captured Helen Knows Best performance in extreme locations — withstanding the harshest elements. Our product stories took to the mountains, traveled our ocean coasts, and ventured out on the high desert to put Helen Knows Best products through the rigors of hiking, climbing, skiing, and surfing.