Establishing a seasonal subscription box for women who delight in wine, gifts and surprises
The creator of a subscription wine box came to Design Ranch looking for a brand. Designed for women who love wine, the subscription offered an exciting and easy way for women to treat themselves to some quality “me-time.” We developed the name VineOh! to communicate the fun that comes from getting the gift of wine and surprises. Brand positioning resonated playful luxury, while packaging design and customized messaging extended the brand positioning and reinforced the joy of receiving “sips and surprises” inside each box.