Vine Oh!

VineOh! sought Design Ranch’s expertise to craft a brand identity for their subscription wine box service. The challenge lay in capturing the brand’s essence: a delightful experience tailored for women who cherish moments of relaxation and indulgence with a glass of wine. Our task was to develop a brand that reflected the product’s quality and resonated with its target audience, offering a refreshing escape from the everyday hustle.

To meet VineOh!’s challenge, Design Ranch took a strategic approach that blended elegance with playfulness. We coined the name VineOh! to encapsulate the excitement and joy of receiving a curated selection of wines and surprises. Embracing a concept of “playful luxury,” we carefully crafted the brand positioning to evoke a sense of indulgence and delight. Our packaging design and customized messaging further reinforced this narrative, enhancing the unboxing experience and ensuring each VineOh! delivery felt like a special treat tailored exclusively for the recipient.