Delivering a new messaging platform to share a smile

Design, Illustration, Packaging, Product Development


Design Ranch partnered with Blue Q, a Boston-based novelties company, to create a line of giftable gum that engaged customers through a mix of quirky, irreverent messages on its packaging. Using hand-drawn type and illustration to narrate quotes about life, love and creativity, this new product extended the company’s focus on providing “joy-bringing products” – this time in a sweet, little package.