Reaching city-savvy youth

Art Direction, Branding, Copywriting, Campaign, Design, Marketing Materials, Packaging, Video


Los Angeles-based shoe company Bed Stu partnered with Design Ranch to bolster its connection with the urban youth market. The goal was to modernize the Bed Stu brand, enhance its visibility in retail settings, and introduce improvements to its brand identity, hangtags, and custom shoe boxes.


We took inspiration from the rugged and resilient streets of Bedford Stuyvesant, NY, which serves as the company’s namesake. By curating a library of editorial and stylish fashion photography, creating a distinctive and rugged packaging design, and incorporating lively motion graphics, the brand successfully aligned with contemporary trends. These efforts not only elevated Bed Stu’s brand appeal but also opened up fresh opportunities in the retail landscape, resulting in increased sales and greater brand recognition.