Tailoring a brand and creating a tribe

Naming, Brand Positioning, Brand Design, Brand Messaging, Packaging, Art Direction

Kansas City business owner Leslie Fraley needed a comprehensive solution to launch her new project: An intimate studio and boutique offering fashion-forward designs by gifted artists from around the world. Design Ranch developed a name and brand identity that captured the exceptional quality and artistic soul of the merchandise, as well as the minimalist and welcoming feel of the boutique space.

FineFolk Studio + Shop debuted with integrated promotional and marketing pieces that leveraged language, imagery and paper types to echo the tactile nature of the clothing materials. Design Ranch worked with an interior architect to ensure the brand identity efficiently extended into the commercial space with a sleek, modern feel. Onsite fashion shows and other events were added to build on and extend the strong brand foundation.