Foot Traffic
Creating a larger footprint for a unique and clever sock brand
![](https://www.design-ranch.com/wp-content/uploads/2019/10/DesignRanch_FootTraffic_SW-1800x1181.jpg)
Challenge
Foot Traffic provides socks for people’s passions, vices, and everything in between. With a need to stand out from competitors and appeal to consumers, Foot Traffic came to Design Ranch for a new brand that is as fun and clever as the socks they make.
Approach
Our approach paired a bold new logo with dramatic photography that highlighted socks with an attitude. Striking colors and glossy packaging captured consumers’ attention who wanted to display a flash of individuality with their choice of legwear.
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The brand refresh linked with a social media campaign called #WalkOutLoud encouraged people to make the deliberate choice to step out of the background and let their socks do some talking. A select library of content for media post and print materials coupled with a focused content strategy led to increased customer engagement and ongoing sales growth.
![](https://www.design-ranch.com/wp-content/uploads/2019/10/BRANDING_FootTraffic_social-grid-1600x1050.jpg)
![](https://www.design-ranch.com/wp-content/uploads/2019/10/DesignRanch_FootTraffic_SW_10-1800x1181.jpg)
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Results
The new look resulted in continuous increases in retail and online sales and even helped the company reach its goal of getting its product on Amazon.