Lee Jeans – The Voyage / Heritage
Taking consumers on a voyage through fashion and authenticity
Design Ranch developed The Voyage for the Lee Authentics European denim line. The concept was inspired by the voyage of American immigrants and the strong history of Lee Jeans as an American denim brand. Through styling, design and location, we showcased how the historic products were reinterpreted for high-end boutiques. We went the extra mile to fully communicate the concept by using vintage wallpaper, original etchings and handwritten typography.