Buckle – Surf & Turf

Navigating spring style with flair

Campaign, Editorial Design, Copywriting, Art Direction


As a mainstay fashion retailer with hundreds of stores nationwide, The Buckle strives to stay on the pulse of the latest styles and trends. With the arrival of spring, the company approached Design Ranch to conceptualize a fresh marketing campaign that captured the season’s essence. The goal is to connect with The Buckle’s broad customer base through creative initiatives across in-store displays, print ads, email marketing, social media, and digital experiences. The campaign needed to highlight the diverse spring clothing, footwear, and accessory collections while fostering customer engagement and community across platforms. This integrated marketing push aimed to reinforce The Buckle’s reputation for fashionable, contemporary, and on-trend merchandise.


The charming Crystal Cove Beach Cottages in California’s Crystal Cove State Park provided the perfect natural setting for our “Surf & Turf” spring campaign. This historic seaside village, built between the 1920s and 1940s, offered a simple yet appealing mix of beachfront and garden scenery. By photographing models in these varied and eclectic locales, wearing the latest from the spring line, we highlighted the collection’s versatility for activities ranging from beach outings to casual backyard events. Our goal was to show the range of offerings in settings that guests can easily see themselves in, making the clothing line appear a natural fit for their lifestyle.